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Sew On Studio

Create Fashion Together with Love

「裳樂匯坊」源起

要在香港成為時裝設計師，並要成功建立自己的品牌生意實在不容易。

有志入行的人往往因缺乏資源、技術及地方等支援，未能作小批量生產，又或沒有合適的市場推廣而卻步。

「裳樂匯坊」發起人Winsome Lok是本地時裝設計師，常常遇到很多困難需要獨自承擔和解決問題，幸獲不少前輩指導和帶領，及不同伙伴的協助才能有今天的成績。

最近獲得香港理工大學企業發展院的支持，Winsome與一群香港資深時裝從業者創立了「裳樂匯坊」（Sew On Studio），希望藉此平台協助新晉時裝設計師，哉培更多本地時裝設計人才，促進香港的時裝設計業的發展。

宗旨

1.成立一個時裝設計和生產平台，讓年青設計師能持續發展。透過社會創新項目，用時裝幫助有需要人士。

2. 提供交流平台，推廣及銷售香港品牌，同時培訓年青人才，幫助工業界持續發展。

3.推廣使用環保物料，零損耗設計及低碳智慧生產技術。

4.推動「香港製造」，為二度就業的車衣技師提供就業機會，一展所長。

「裳樂匯坊」的展望

此計劃以社會企業模式營運，利用營運的地方提供一個互動和意見交流平台，匯聚本地時裝人才。

「裳樂匯坊」的英文「Sew on」指完成一件衣裳的最後一個步驟，如縫合布片般結合各種元素，完整呈現創作者的想法和努力。「裳樂」是指希望參與者可感受到創造時裝的樂趣，「匯坊」是指把不同背景的時裝愛好者聚合，彼此分享交流合作。

「裳樂匯坊」創辦人於行業內已建立了一個包括本地裁縫、時裝院校、學生、設計師、買家及時裝愛好者的網絡。我們希望透過這個網絡建立一個可持續培養本地時裝設計人才，提升「香港製造」的時裝地位。

In the last century, the immigrant from Mainland China was being the support of labour in building Hong Kong economy. The newly arrived ladies and families had a lot of opportunity working in the Garment Industry as the garment makers which could increase their monthly income and improve their life quality. In the 90s, most of the manufacturers relocated in China which greatly reduced the career post. Their valuable skill and techniques were then wasted.

The garment industries actually do not wholly withdraw from Hong Kong. They reform from manufacturers to a vertical set-up enterprise (i.e. from product design to manufacture, and even brand development) which can ‘maintain’ their headquarters in Hong Kong.

And the story of Sew On Studio…

It is no easy task to become a fashion designer and launch own fashion brand and business in Hong Kong.

Those who would like to enter the industry are often deterred by lack of space, resources and technical support. They are not able to produce small quantities or have no appropriate marketing channels.

The initiator of Sew On Studio, Winsome Lok is a local designer, is often faced with many difficulties that have to be solved on her own. Thanks to the guidance and help offered by experienced practitioners, she was finally able to build her own business today.

According to this purpose, we developed this fashion product realization studio and co-work with TML who employed the young elderly supervisors and staff in garment making.

Therefore a group of youth fashion designers can use our studio to be a workshop to create their products and cooperate with the seniors sewing expertise and workers to realize their own design. The products can then be shown in our exhibitions or shows. Also to build up the brand of “Made in Hong Kong” cooperate to create the new product design and providing the new opportunities.

We also have a programme which funded by GoodSeed (SIE Fund) for design special function clothing for the elderly. And provide free services of the clothing alteration, therefore, the users have a more convenient and comfortable garment which can increase their social communication and self-respect.